4 Vital Types of SEO to Get Your Website Seen
It’s 2022, so every business owner has heard of SEO in one form or another. In 2020 (even with all the COVID-19 restrictions), businesses spent over $45 billion on SEO alone. Clearly, these large corporations understand the importance of search engine optimization, but did you know that there are different types of SEO?
If you have a small business, you may not have a significant SEO budget, but you can get your website to rank higher and be seen more by implementing the different types of optimization to help you rank better in the search engines.
Here are some of the more vital types of SEO you should be using.
4 Vital Types of SEO That Can Improve Your Website Ranking.
- Local SEO
Even with so many businesses in the online space today, thousands of others still operate solely out of a brick-and-mortar store. You can’t make money unless people walk through your door. As a result, it’s critical to keep that in mind.
When it comes to local SEO, some steps are vital to ensuring your website is seen. For example, you need to claim your Google Business Profile (formerly called Google My Business). This displays your business name, address, phone number, opening and closing hours, customer reviews, and other helpful information on Google Maps and the search engine result page.
Remember to optimize the page with descriptive information, good photos, and genuine customer reviews.
- YouTube SEO
YouTube SEO isn’t a general type of SEO, yet it can significantly increase your traffic. Most people forget how huge YouTube is and that it is one of the most prominent search engines. So, ranking for a popular search is always worth its weight in gold.
You can reach an even wider audience by ranking one of your videos for a typical Google search. You may be wondering, “how do I optimize content for YouTube?
The same way you rank on any other search engine.
First, your content needs to be great (it doesn’t matter that it’s a video). Does it solve problems or answer questions your customers may ask? Is it entertaining? A great video keeps people longer on your page. The more people visit your page, the more subscribers, comments, and likes they’ll leave, which will help it rank even more.
A good article is not the only thing that requires a captivating title and description. For example, if you plan on creating video content for your business, you’ll need to think of the video title and description. Use relevant keywords and keyword tags to make it easier for Google to figure out what your video is about.
Examples of popular video keywords include reviews, how-tos, and tutorials. If you can get your videos to rank for these, it’ll considerably impact your business visibility.
- On-page SEO
On-page SEO is the most common type of SEO. On-page optimization refers to everything your visitors will view when they visit your website. This usually means content.
High-quality, informative content is the bedrock of on-page SEO. Your content should answer questions and solve problems that no other page has solved (or use resources that no other page has used). High-quality content should be five times better than anything else on the internet, and if it is that good, there’s very little reason it shouldn’t rank well.
Apart from having great content, on-page SEO also looks at other factors such as keyword placement. When writing an informative article, you need to include related and relevant keywords. Keywords help the search engine determine that your writing has the information someone is looking for.
A rule of thumb is to include your keyword in the first paragraph, title, URL, and at least one subheading. Also, make sure your keyword covers one single topic. You don’t want to litter your article with keywords from different topics.
Another on-page SEO factor is website optimization. Is your website easy to navigate? Can users easily find what they need? If your page is hard to skim through, nobody will stick around. Also important is good design. In short, you must prioritize a positive customer experience across the board.
It may seem like on-page SEO consists of just about everything, but that’s only because of its importance, so getting it right matters a lot. Because so much on-page SEO is centered on the user you’re attempting to attract, it’s critical to get it correctly.
- Off-page SEO
Everything that occurs outside of your website is considered off-page SEO. Off-page SEO includes everything done to increase your company’s visibility and credibility, leading to more traffic and revenue.
Most off-page SEO involves link building, which is obtaining links from other trustworthy websites to your own.
Here are some essential link-building strategies to try:
Guest Posting:
Guest posting involves pitching articles to online publications and blogs. When pitching to a magazine or a blog, make sure you pitch to one relevant to your niche and include a backlink to your website.
Competitor research:
Examine your biggest competitors’ backlink profiles. When carrying out competitor research, your goal is to figure out where they get their links from, and which websites will let you link to them.
Helping reporters:
Journalists can use a range of online sites, such as HARO, to request information from industry experts. This is your chance to shine! They tend to include a backlink to your website in the article if you provide a quotation or information about your area of expertise.
At Unbound Digital, your business is our number one priority. So, whether you need to optimize your website or you’re looking for great content, we’ve got you covered. Call us at 423-467-7777 or visit our Contact Page to get a quote.