5 Reasons Mobile SEO Is Important for Your Website

5 Reasons Mobile SEO Is Important for Your Website

With about 83.37% and 91.16% of the world’s population having smartphones and mobile phones, respectively, the concept of Mobile Search Engine Optimization (SEO) is becoming increasingly important for website owners. Whether you run a blog, e-commerce platform, or business website, mobile SEO is essential. This article looks into the reasons why you need it and how they can benefit you. 

What is Mobile SEO (Search Engine Optimization)?

Over 1.7 billion websites exist, with about 576,000 new ones coming up daily. This indicates that the competition for website traffic is constantly on the rise, and it gets more stringent daily. The good thing about this is that you’re not competing with the billions of websites existing. You’re only concerned about the sizable fraction of these statistics with the same target audience as yours. 

Search Engine Optimization (SEO) has been the strategy most website owners employ over the years to generate organic traffic to their platforms. The rapid increase in mobile phones and smartphone users has increased the need for more device-specific optimization, which brought about the concept of Mobile SEO. 

Mobile SEO is a practice that involves optimization of your website (platform) for mobile devices (e.g., smartphones, tablets, etc.) to ensure optimum functionality and efficiency. An optimized website must have certain features like:

  • Seamless functionality on smartphones and tablets
  • Super-fast load time is usually between 2-3 seconds
  • A legible font that fits all phone size
  • Easy navigation
  • User-friendly interface
  • Functional and easy to locate CTA (call to action) buttons, etc. 

These features provide website owners with various benefits by ensuring seamless user experience and other Intrinsic benefits that make up most of the reasons you need mobile SEO for your website. Below, we highlight five (5) of these reasons.

5 Reasons Why You Must Implement Mobile SEO for Your Website

If you aim to generate revenue or make any productive use of your website, Mobile SEO (Search Engine Optimization) should be your priority. 

As mentioned above, billions of other websites exist competing for the attention, clicks, and actions of the 4.66 billion active internet users with you. 

Mobile SEO ensures you get most of this population, especially a large portion of the 7.26 billion mobile device users around the globe. 

This indicates how important Mobile SEO is to websites in recent times. Here are five (5) reasons you should consider it:

Increase in Search Engine Visibility

Many search engines exist, but Google undoubtedly remains the best in evaluating SEO practices as it currently holds over 90% of the total search engine marketing share. Available statistics also show that the giant search engine records over 5 billion daily searches. These statistics imply that your website will perform better if it gets high up on the Search Engine Results Page (SERP). Your website becomes visible to a sizable portion of the over 5 billion people frequenting Google daily for a search related to your niche. 

This is the dream of every e-commerce site, blog, and website, with some willing to spend to achieve this. However, your website can achieve this without recurrent spending with the right implementation of Mobile SEO. Mobile responsiveness, fast load time, and other features this optimization adds to your website are part of the ranking factors in top search engines as Google considers. Thus, to improve your website visibility on Google and other search engines, you must implement the best Mobile SEO practices.

Improved Sales and Lead Conversion

Most B2B companies have generated 2X more revenue from organic search than other channels. Search Engine Optimization (SEO) is the leading marketing strategy for generating organic traffic. Businesses with optimized websites for search engines and users will likely make more sales. 

When a visitor to your website carries out an intended action (purchase, subscription, etc.), it is called a conversion. Organically generated leads through SEO have been reported to give higher conversion than other mediums. Depending on the type of website or page, the majority of experts have placed a good conversion rate between 2% and 5%, and reports from 2021 show organic lead from SEO gives you about 2.4%

High Traffic Retention and New Lead Generation

Website visitors tend to stay more on a website that loads faster, provides a seamless experience through easy navigation, is well structured, visually appealing, and maintains proper functionality on all devices. These are features of a well-optimized website and reduce your website bounce rate, which can affect SERP, conversion ratio, and new lead generation through referrals from satisfied conversions. 

The quicker visitors leave your website to another, the worse it is for you. Thus integrating Mobile SEO practices on the website is highly recommended. It ensures high traffic retention, which can increase conversion rate and also help generate new leads through referrals. 

Saves Cost on Marketing Campaigns

With an effective Mobile SEO practice in place, business and e-commerce websites don’t have to spend much on other marketing campaigns like Social media marketing, PPC (pay-per-click), or search engine marketing. This reduces your marketing budget while increasing generated results. About 61% of B2B marketers agree that SEO and organic traffic bring more leads than other marketing strategies. Hence, not only does your business save cost, but it also gains more by focusing more on Search Engine Optimization. 

It Ensures Optimum Client/Customers Satisfaction

Businesses that run online or hybrid will only thrive and grow if the customers have a pleasant experience using their platform. About 28% of the search for nearby items results in sales, and relevant searches influence 35% of buyers. This shows that potential customers first search for items they need online before purchasing either physically or on your platform.

If your platform contains relevant information about their needs and maintains other SEO practices, they will likely patronize you. This satisfaction will ensure recurrent patronage and referral opportunities. Customer satisfaction is key for growth and increased revenue, and effective SEO implementation helps achieve this, especially for online businesses. 

We’re Happy to Help!

Most platforms make costly SEO mistakes which deprives them of the numerous benefits Mobile SEO has to offer. You can avoid this by having professionals handle your website’s Mobile SEO implementation. 


Contact us today via 423-467-7777 to help you achieve this.