Does Your Email Marketing Strategy Need DMARC?
If you’re a marketer, you might have heard of a new acronym that’s floating around: DMARC. Below, we’ll explore what DMARC is and how it can help you improve your email marketing strategy!
What does DMARC stand for, and what does it mean?
DMARC is an acronym that stands for Domain-Based Message Authentication, Reporting, and Conformance. DMARC has its origins in the world of email security. It is a mechanism for authenticating emails that prevents hackers from spoofing your email domains. This, in turn, builds trust with the recipients of your emails.
DMARC also has a crucial role to play in improving email deliverability. The policies you put in place ensure that only genuine emails are sent and received.
Why is DMARC important?
Email is an integral channel for marketeers, enabling you to reach consumers on a large scale with personalized messages that convey your brand values. Email marketing campaigns are cost-effective, easy to measure and generally effective for gaining leads. In fact, email marketing can get you an ROI of as high as $44 for every dollar that you spend on it.
However, marketers aren’t the only ones taking advantage of email. Increasingly, cybercriminals are using email as a vector for cyberattacks. Phishing emails, ransomware and other forms of fraud all now commonly enter consumers’ inboxes each day.
Often, phishing emails impersonate well-known brands in order to trick consumers into sharing sensitive details or clicking on a malicious attachment.
As a result, email providers have become much more stringent about the emails they allow into their customers’ inboxes. 11.1% of all emails never reach the mailbox because of deliverability issues.
Emails that appear too sales-y, pushy or could be from a bot will go straight to the junk folder. This creates a lot of friction for marketeers. How can you know if your email is delivered? What if it’s ended up in the junk folder?
Enter DMARC to save the day. We won’t get into the technical details of DMARC – that’s for the email security guys! What we want to discuss is how DMARC can enhance email marketing.
How can DMARC support email marketing?
We won’t get into the technical details of DMARC – that’s for the security guys! What we want to discuss is how DMARC can enhance your email marketing strategy. Let’s take a look below.
DMARC helps you get into your recipients’ primary inboxes
Email marketers are all too familiar with the annoyance of your amazingly crafted marketing email ending up in recipients’ junk folders. The good news is that DMARC helps to tackle this directly. By adequately configuring DMARC for your domain, your emails will be sent with a message that they are authentic, safe and verified, meaning that they will always land in your recipients’ main inbox!
Enhance customer trust with DMARC
Phishing emails are a massive problem in today’s society. 3.4 billion emails are sent out across the world each day. Generally speaking, people are wising up to the issue of phishing. As a result, they are becoming more careful about the emails they engage with. If they’re uncertain about the validity of your email, they won’t engage.
This can be frustrating – especially as so much work goes into email marketing campaigns! DMARC, again, can help here by improving your brand’s reputation and ensuring your domain is never used for phishing.
DMARC improves engagement from your customers and prospects
Trust, engagement and sales present a strong correlation. 87% of consumers say they would not do business with a company if they had concerns about its security practices. DMARC helps you to demonstrate a solid commitment to security which, in turn, can help improve customer confidence in your brand.
Do I need to use DMARC for email marketing?
The bottom line is: yes. If you’re yet to implement DMARC, you should do so ASAP. Leading brands rely on DMARC to reach their customers and prospects. This protocol is a surefire way to ensure you reach your target audiences.
Setting up DMARC, though, is complicated. You’ll need to have a deep knowledge of email security and technology protocols to ensure it is correctly configured. If you have an in-house IT person, they can help you with DMARC.
Alternatively, we offer a range of business email solutions. We can help you implement DMARC in your company and manage the protocol for you, ensuring that your marketing emails are consistently delivered to your intended audiences.
Does Your Email Marketing Strategy Need DMARC?
Unbound Digital’s IT team can help your Johnson City, Tennessee business put your best foot forward with implementing the DMARC protocol, so you can ensure high rates of email deliverability.
Contact us today to schedule a consultation. Call 423-467-7777 or reach us online.