5 Key Elements to a Great Website Conversions

In the age of e-commerce, your website is often the first point of contact a customer has with your brand. This experience can be make or break. If a customer finds your website clunky, slow, or difficult to use, then they’ll simply go elsewhere. In fact, surveys have shown that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.

On the flip side, if your website wows a customer, they’re more likely to make a purchase – and come back again and again. 

So, what separates the good websites from the bad ones? There are a few factors at play. Let’s take a look below. 

An engaging web design

Your website is the cornerstone of your digital marketing strategy. It’s an opportunity for you to convey your brand values, highlight your unique selling points and show off your solutions and products. Too often, though, company websites look outdated, which puts consumers off. 

In the age of Instagram, Facebook, and Amazon, consumers are used to premium online experiences. If your website isn’t up to scratch, they won’t stick around for long. 

There are a few elements to a great website design. These are: 

• A concise navigation menu: Crowded navigation panes can overwhelm users. It would be best if you aimed to keep things clear and simple, with as few elements as possible bar what’s necessary. 
• Layout: You could have the best content in the world, but people won’t read it if it’s not presented appealingly. Make use of headlines, bold and italics, and succinct paragraphs to keep your reader’s attention. 
• Consistent branding: Your website’s branding should match your social media pages and, if applicable, physical stores. This is about building trust. If your logo and branding aren’t consistent, consumers will struggle to recognize your brand and will likely falter on purchasing. 
• Mobile functionality: Your website should adapt based on whether the user is accessing it from a mobile or desktop. We know that terrible mobile optimization annoys 48% of users, meaning they’re less likely to make a purchase. 
• Easy to read: Clashing colors, small text sizes, and illegible fonts can hamper the user experience. Make sure your website copy is easy to read and that the tone of voice appeals to your target audience. 

Search Engine Optimization (SEO)

SEO is what brings your website to the top of search engine results. Naturally, the websites that appear higher in search engine results experience more website visitors. Generally speaking, websites that appear higher up in a search engine appear more authoritative and trustworthy, so you definitely want to ensure you’re making the most use of SEO. 

SEO is almost an art form. While there are tools out there, it takes a deep knowledge of data-driven customer-focused keyword research and link-building to improve search engine rankings. If you’re not sure where to get started, our friendly team is on hand to help you grow your online presence and improve SEO. 

A speedy experience

We’ve all felt the frustration of a website taking ages to load. This can be a real conversion killer, so ensure to optimize your website speed so that pages load seamlessly. 

Of course, the reasons for a slow loading experience differ hugely. If you find your website takes too long to load, speak to a support provider who can help you troubleshoot this issue. 

A strategized customer journey

When a user visits your website, you’re essentially taking them on a buying journey. You need to persuade the end-user to buy your product or solution through your content. To do this, you need to craft a clear call to action (CTA). A great CTA can hugely boost conversion rates.

A CTA can take many forms. It can be a button, image, video, or link. The most crucial factor is that it drives your customers forward. Consider getting creative with your CTAs to make them as engaging as possible – elements such as font, color, and copy should all be designed with your target audience in mind. 

Clear contact details

It’s important that your customers or prospective customers can easily contact you. Some may be interested in your product but have questions; others may want a trial. You need to provide accurate and accessible contact details no matter the reason. 

It’s typical for websites to include contact details at the bottom of the page. Your details should consist of your phone number, company email address, and social media pages. 

Need help improving the lead conversions on your website? 

Unbound Digital provides expert web design services that can help your Johnson City, Tennessee business with a professional online presence that’s also optimized to get you more leads.

Contact us today to schedule a consultation. Call 423-467-7777 or reach us online.