Posts by Unbound Digital Team
Secrets to Building Webpages for Better Google Ad Optimization
In today’s digital marketing landscape, pay-per-click (PPC) advertising reigns supreme. Google Ads, a dominant force in the PPC world, offers a powerful platform for businesses to reach their target audience. However, simply launching a Google Ads campaign isn’t enough. It’s easy to get clicks, but it’s not so easy to get QUALIFIED clicks. Meaning clicks…
Read MoreHow to Defend Against the Rise in AI-based Data Breaches
You can’t turn around these days without seeing the term “AI” somewhere. Especially when it comes to software tools. Microsoft, Apple, Google, and others are rapidly integrating AI into their business apps. But as artificial intelligence continues to revolutionize industries, its rapid integration into business operations also opens new avenues for cyber threats. A recent…
Read More6 Important Ways to Develop a Culture of Cyber Awareness
Despite the advanced technological safeguards that exist today, human error remains the predominant cause of cybersecurity incidents. Phishing attacks, weak passwords, and inadvertent data leaks are often the result of human actions or negligence. Approximately 95% of data breaches are caused by human error. This vulnerability underscores the importance of fostering a culture of cyber…
Read MoreImprove Data Management and You Improve Efficiency (Here’s How!)
Data isn’t just information, it’s the fuel that propels businesses forward. However, with the ever-increasing volume of data generated daily, managing it effectively can feel like trying to herd cats. Inefficient data management leads to a chaotic mess – inaccurate records, duplicated information, and wasted time searching for what you need. Employees spend about 19.8%…
Read More7 Elements for Building the Ultimate Growth Website
Your website is often the first impression you make on potential customers. It’s your digital storefront, your brand ambassador, and a crucial tool for driving business growth. Before someone even thinks of calling or visiting your business, they will typically look you up online and head straight to your website. But simply having a website…
Read MoreJust Don’t! Why Skipping Vulnerability Testing is Risky
Imagine venturing out on a road trip with your car’s dashboard lights mysteriously off – no warning signals, no gauges. While it might seem like an exhilarating adventure at first, the reality is you’re hurtling towards potential disaster. Similarly, neglecting vulnerability testing for your IT infrastructure is like embarking on a digital odyssey blindfolded –…
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