The Basics of SEO and How It Impacts Your Lead Generation
If you’re looking to grow your business via the internet, lead generation and SEO are two of the most important things you need to consider.
Lead generation is the process of driving potential customer interest in your products and services, and your website can be one of the best places for it.
While lead generation and SEO are different disciplines, you can supercharge your sales pipeline when you combine these two strategies.
Below, we’ll explore the relationship between SEO and lead generation in more detail.
Why does my business need SEO?
SEO stands for search engine optimization. It’s a strategy for improving your ranking on search engines so that your business comes up as one of the top results.
SEO is integral to business performance today. 68% of all online experiences begin with a search engine, so it’s vital to have your site optimized to show up to potential customers searching on keywords related to your industry and products.
The crux of SEO is that it improves your online visibility. This, in turn, will drive more traffic to your website. This is where lead generation comes in. With the right strategies, you can turn this website traffic into potential customers and drive new leads. In fact, 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.
Despite the benefits of SEO, uptake seems to be small in SMBs. Research indicates that just one-third of small businesses have an SEO strategy.
How does SEO impact lead generation?
SEO and lead generation complement each other excellently. SEO is focused on improving the visibility of your website, while lead generation focuses on turning website traffic into prospective customers.
Common ways to do this include posting resources that users can download if they provide contact details or simply featuring an “email now” button on your website.
In today’s digital world, lead generation heavily depends on SEO. If you’re not getting much traffic to your website, you’re not going to get many new leads. By contrast, SEO helps increase awareness of your company and brings you more website visitors.
Of course, driving visitors to your website isn’t enough to generate leads. SEO and lead generation should be combined with clever website design to maximize the chance of you pushing new leads down the sales funnel.
How to use SEO for lead generation
To help you improve your website SEO and boost lead generation, here are some simple SEO tips you can use:
1. Create an SEO-friendly blog
We advise all of our clients to create a blog that they regularly update with SEO-optimized content. Consider things like keywords, backlinking, and images to enhance your posts’ SEO.
2. Boost your website speed
The speed of your website directly impacts your search engine rankings. If your website speed is slow, then Google will rank you low. This is because Google is focused on giving users an optimum experience. So, consider using tools to optimize your website speed for a better SEO ranking.
3. Make use of keyword research
Keyword research is the process of identifying keywords for your products or services and carefully analyzing them for a better SEO ranking. When implemented well, keyword research can become a cornerstone of your digital marketing strategy, helping you to make insightful decisions that will drive lead generation and boost sales results.
4. Incorporate link building
Link building involves adding links from other websites to your own. It’s an essential part of SEO because it helps search engines identify new websites and help build your brand’s credibility.
Link building must be done carefully to be effective. You can’t just link any old website. If you’re curious about how to get started with link building, speak to our web development team, who’ll be happy to talk you through your options.
5. Try local SEO strategies where needed
A great SEO strategy can make your business high on search engine rankings across the world. However, this may not be what you need if you’re a local Johnson City business.
Instead, it would be best if you looked to implement local SEO strategies that are tailored to helping your audience find you on Google.
Local SEO plays a vital role in targeting the people within your local area. We can optimize your business on local searches and add your business on a location map for clients to reach you easily.
Does Your Online Presence Need SEO Optimization?
Unbound Digital’s UD Web team can help your Johnson City, Tennessee business put your best foot forward with a professional, trouble-free and SEO-optimized website that enables you to convert more visitors to paying customers.
Contact us today to schedule a consultation. Call 423-467-7777 or reach us online.