Any business that doesn’t have a website might as well be closed as far as a majority of the population is concerned. 78% of U.S. consumers say they spend more time researching products online than they do in a store.
But just having a website up is the bare minimum. If you want that website to bring in business and convince consumers to purchase your offerings over a competitor’s then your website has to look its best and be optimized for speed, conversions, and search engines.
These are all things that UD Web is designed around, Unbound Digital’s complete turn-key solution to a great-looking website without all the trouble.
Companies often think that just putting up any type of site is okay, but if visitors take one look at your website and it appears as if it was made in the year 2002, any marketing dollars you spend to attract traffic can be going out through the window.
Good website design and optimization are a vital part of your business well-being because so much of what we do is now online, and this includes purchasing all types of products and services.
Here are several ways that good website design can benefit your business and foster growth.
Helps Your Company Create a Great First Impression
You only have a few seconds to grab someone’s attention when they land on your website. If your site is boring or unattractive, you could be losing a lot of traffic and potential sales.
38% of people will immediately stop engaging with a website if they find the content or layout unattractive.
Working with a professional web design team can make all the difference in how many leads you generate each month. When you have a visually appealing site that represents your business personality and offerings well, people will naturally trust your business more and want to engage with you.
Optimizes Your 24/7 Salesperson
Your website is more than just an online business card. When designed correctly, it can be a powerful 24/7 salesperson that closes the deal while you’re sound asleep.
Professional web design teams know how to enhance the user experience and lead a person down the sales funnel while they’re reading your site.
A professional design with a goal of more conversions can mean you see more sales without your having to do much personal customer interaction at all.
Helps People Find What They Need Faster
It’s not unusual for a company trying to make their own website to have confusing navigation. Your website navigation isn’t just about putting links to pages up or trying to come up with pithy link names, it’s about making things easier to find for the visitor. This includes when they’re on a mobile device.
If someone can’t find what they need or gets frustrated because of difficult navigation, they’re likely to leave and move onto another website. Implementing website navigation best practices is something that website design companies do by default.
Improves Your SEO and Lead Generation
If your website isn’t optimized for the search engines, then it might as well be out in Siberia as far as the internet is concerned. With expert SEO and keyword use on your web pages, you can increase organic traffic which brings potential customers to your site without having to pay for each visit.
68% of all online experiences begin with a search engine, so it’s vital to have your site optimized so it will show up to potential customers searching on keywords related to your industry and products.
When you work with a professional, like UD Web services, you can be sure that your site will be fully optimized for Google searches, which helps you build traffic and sales.
Helps Improve Load Times So You Don’t Lose Visitors
One common mistake that companies make is to be oblivious to page load times. If visitors have to wait a second too long for your site to load, they quickly move on.
Creating a website AND keeping page load times fast takes a unique balance of design elements and optimization tactics. This is another benefit of working with a professional that is already thinking about page load times and user experience from the beginning.
Can Help You Attract the Right Target Audiences
If you’re like most businesses, you have more than one target audience. For example, a sporting goods company might sell to marathon runners as well as little leaguers. Your website and landing page development need to keep your different audiences in mind because a page designed for one audience may not be pertinent to another.
Working with a professional web design firm in Tennessee can help you create a strategy that includes specific pages and search terms for each of your audiences so you’re targeting people with relevant information, which in turn will help you get more conversions.
Does Your Online Presence Need a Facelift?
Unbound Digital’s UD Web team can help your Johnson City, Tennessee business put your best foot forward with a professional, trouble-free website that helps you convert more visitors to paying customers.
Contact us today to schedule a consultation. Call 423-335-2461 or reach us online.